Context Is Everything
Perhaps its that I’m in the midst of a big project involving partners scattered around the globe and hence we’re relying on a bevy of online collaboration tools, including Skype, Dropbox, and BaseCamp, but I thought this was hysterical.
There is something personally dramatic when you check off that last to-do but somehow it is a very banal act. The folks at 37Signals just finished a project and managed to convey the drama (or I suppose melodrama?) of it with some editing and soundtrack. Enjoy:
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