The 401st Blow :: Thoughts On Media

Rebuilding The 4th Wall

Posted in Content, Technology by Noah Harlan on July 28, 2009

Here is a breathtaking example of an inversion of typical augmented reality.  Instead of modifying spaces by receiving the space through our lens and augmenting it, they are projecting the augmentation onto the space. While not a new idea, this is, hands down, the best execution I’ve seen. It strikes me as an interesting cousin to Graffiti Research Labs’ Laser Tag.


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