The 401st Blow :: Thoughts On Media

Context Is Everything

Posted in Content by Noah Harlan on October 1, 2009

Perhaps its that I’m in the midst of a big project involving partners scattered around the globe and hence we’re relying on a bevy of online collaboration tools, including Skype, Dropbox, and BaseCamp, but I thought this was hysterical.

There is something personally dramatic when you check off that last to-do but somehow it is a very banal act.  The folks at 37Signals just finished a project and managed to convey the drama (or I suppose melodrama?) of it with some editing and soundtrack. Enjoy:


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