The 401st Blow :: Thoughts On Media

Thorough Packaging – Stationery of Horror

Posted in Television by Noah Harlan on April 16, 2010

NBC Universal owns a European TV Channel called 13th Street which specializes in action, suspense & horror.  Recently they started using new “Zombie Stationery”.  I love what they’ve done. Incredibly creative use of positioning to create something that leaps off the page and gets tons of attention. I’m not sure it is truly transmedia but it is definitely a brilliant example of cross-platform marketing.  Take a look (via Behance):

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